Event overview
Infinix PowerPlay Season 3 continued to strengthen the brand’s esports presence by focusing on higher engagement, stronger community building, and improved content performance.
Executed as a white-label tournament by Glazer Games, Season 3 brought together thousands of competitive players while expanding its digital footprint through strategic content distribution and platform-level promotions.
With enhanced broadcast reach, consistent social media activity, and deeper community interaction, the tournament successfully created a more connected and engaging esports experience for players and viewers alike.
Fully Branded Tournament Setup: A complete white-label execution designed to deliver a seamless Infinix-first experience.
Optimized Tournament Operations: Efficient handling of registrations, team participation, and match execution for smooth gameplay flow.
Content & Engagement Focus: Stronger emphasis on content performance, short-form videos, and audience interaction.
Event details
Event features
Consistent Competitive Ecosystem
Maintained strong participation with over 5,000 players and 1,000+ teams competing throughout the tournament.
Expanded Broadcast Distribution
Live streams were delivered across four channels, increasing accessibility and audience reach.
Focused Social Media Push
- 50+ promotions across platforms
- 50+ story-based promotions
- Content amplified via official brand and partner handles
High-Engagement Video Content
- Match highlights, teasers, and key moments
- BOOYAH-winning moments used to drive engagement
Community & Player-Led Promotion
50+ esports players and organizations actively promoted the tournament across their networks.
Stronger Community Retention
- Discord community scaled to 7,700+ members
- Targeted promotions across WhatsApp and Discord channels
Integrated Brand Visibility
- Caster desk branding
- L-band integrations
- Stream overlays and pop-ups
- In-stream brand advertisements
Improved Content Performance
Higher Instagram engagement and strong YouTube viewership growth compared to previous phases.
