Event overview
Infinix GT Powerplay Season 2 marked the next phase of Infinix’s esports journey, focusing on deeper community engagement and stronger digital impact through a fully customized tournament experience.
Executed by Glazer Games as a white-label solution, the tournament brought together thousands of competitive gamers and expanded its reach through strategic content, influencer collaborations, and platform-wide promotions.
With a structured tournament flow, continuous engagement via scrims, and high-visibility branding throughout the broadcast, Season 2 successfully elevated both participation and audience interaction.
Custom-Branded Tournament Experience: A fully white-label setup designed to align completely with Infinix’s gaming identity.
Structured Competition Flow: Smooth execution of registrations, matches, and ongoing scrims to maintain player engagement.
Integrated Content & Distribution: A strong mix of live streaming, short-form content, and social amplification.
Event details
Event features
Expanded Competitive Participation
Thousands of players and over 1,000 teams contributed to a highly active competitive environment.
Distributed Streaming Network
Broadcasts were delivered across multiple channels including Infinix platforms to maximize visibility.
Multi-Layered Promotion Strategy
- 100+ social media promotions
- 100+ story-based promotions
- Content pushed via official brand and partner handles
Creator & Influencer Collaborations
16+ creators participated, driving reach to a combined audience of over 1.2M followers.
Community Expansion & Activation
Active Discord ecosystem with 5K+ members Continuous engagement through daily interactions
Editorial & PR Visibility
Coverage across 17 media publications strengthened brand presence beyond gaming platforms.
Enhanced Broadcast Integrations
- Caster desk branding
- Dynamic L-band placements
- On-screen overlays and pop-ups
- Integrated ad placements during streams
Always-On Engagement Model
Daily scrims ensured consistent player activity and deeper community retention throughout the tournament.
