Event overview
Infinix GT Powerplay Season 1 was a large-scale, white-label esports tournament executed by Glazer Games for Infinix, focused on building a high-impact gaming experience under the Infinix brand ecosystem.
The tournament brought together players from across 29 states in India, creating a truly pan-India competitive platform. With a strong focus on community engagement, influencer-driven promotions, and multi-channel broadcasting, the event successfully combined gameplay, content, and brand visibility.
From registrations and tournament operations to live broadcast production and promotional amplification, Glazer Games delivered a complete end-to-end esports solution tailored specifically for Infinix.
White-Label Execution: Fully customized tournament experience under Infinix branding, with no third-party platform visibility.
End-to-End Tournament Management: Handled registrations, team participation, match flow, and overall tournament operations seamlessly.
Broadcast & Brand Experience: Executed high-quality live streams with multiple layers of brand integrations across the broadcast.
Event details
Event features
Nationwide Reach & Participation
Players from 29 states participated, making the tournament a truly pan-India esports activation.
Multi-Channel Broadcast Execution
Live streaming was executed across 3 different channels, maximizing reach and audience accessibility.
Influencer-Led Amplification
100+ influencers, esports players, and community pages promoted the tournament through posts and stories.
Community-Driven Growth
- 8,000+ Discord members onboarded
- 50+ WhatsApp group promotions
- 10+ Discord server promotions
- 100+ story promotions
Advanced Brand Integrations
- Brand logo presence on caster desk
- L-band integrations during streams
- Overlay & pop-up integrations
- In-stream advertisements
- Exclusive player interviews
Press & Media Coverage
Press releases published across multiple online media platforms to enhance brand visibility.
